About

Conversion-focused website design for service businesses.

I help businesses turn website traffic into booked calls through clear messaging, sharper structure, and fast execution.

Jakob Merkel portrait
Quick Fit

Best for teams that care about conversion, not just visual polish.

  • Best for service businesses that need more booked calls and quote requests.
  • Not for decorative-only redesigns with no conversion focus.
  • Direct 1:1 collaboration with clear scope, fast execution, and no agency layers.
Track record

Built through real execution and measurable outcomes.

10+ Years

Design + Sales Experience

Messaging and page strategy shaped by real buying objections and close-rate pressure.

7-Day Avg

Launch Speed

Most scoped website projects launch fast once core inputs are approved.

1:1

Direct With Jakob

No handoff layers or account teams, just direct decisions and faster iterations.

Tampa Bay

Local Service Focus

Built for local service businesses that depend on calls, quote requests, and booked consults.

How I Work

Simple process, clear priorities, fast execution.

  • 01Define the offer, audience, and one conversion goal first.
  • 02Build clear hierarchy and messaging for fast mobile scanning.
  • 03Launch with tracking, then iterate based on real behavior.
Tech Stack

Core tools used for design, build, and launch.

Design + Creative

  • Figma
  • Illustrator
  • Photoshop
  • ScreenStudio
  • ChatGPT + Codex
  • Claude

Web + Build

  • Webflow
  • Framer
  • WordPress
  • React
  • Next.js
  • Vercel
  • TypeScript

Product + Ops

  • Supabase
  • Cal.com
  • Zapier
  • Google Analytics
  • Notion
Book a 15-min call