Projected Inputs
Set projected revamp assumptions.
Use projected traffic and lead assumptions for the redesigned site.
ROI Calculator
Website ROI calculator
Plug in projected traffic, projected conversion, and estimated value per lead to show projected lead volume and monthly revenue opportunity. This model focuses on Local Growth at $199/mo with conservative, expected, and aggressive scenarios.
Projected Outcome
Revenue opportunity from the revamped site.
500 projected visitors × 2.5% projected conversion = 12.5 projected leads per month.
Projected revenue opportunity per month
$1,12512.5 projected leads × $90 estimated value per leadProjected leads per month
12.5Estimated revenue per lead
$90Net after plan cost per month
+$926Leads needed to cover plan
2.2Plan Math
Local Growth at $199/mo.
Expected-scenario math based on projected traffic, conversion rate, and estimated lead value.
Projected leads per month
12.5Projected revenue per month
$1,125Net after plan cost per month
+$926Net after plan cost per year
+$11,112Leads needed to cover plan
2.2Scenario Range
Conservative, expected, and aggressive projections.
Use these ranges to show likely outcomes from a revamp without overpromising one exact number.
Conservative
Conversion 1.7%
Projected leads: 8.5
Projected monthly revenue: $765
Net monthly: +$566
Net yearly: +$6,792
Expected
Conversion 2.5%
Projected leads: 12.5
Projected monthly revenue: $1,125
Net monthly: +$926
Net yearly: +$11,112
Aggressive
Conversion 3.3%
Projected leads: 16.5
Projected monthly revenue: $1,485
Net monthly: +$1,286
Net yearly: +$15,432
Summary
Local Growth Website
At your projected inputs, the expected scenario models $1,125 in monthly revenue opportunity from 12.5 projected leads.
After the $199 plan cost, that is +$926 per month, or +$11,112 per year.
Planning note: this is a modeling tool, not a guarantee. It assumes lead conversion and lead value projections hold after launch.