Concept Goal
Turn more visitors into calls + quote requests
Target conversion behavior this concept was designed to improve.
Concept Case Study
Landscaping
Concept redesign + UX study
Landscaping is a concept website case study focused on local service conversion clarity, stronger first-screen messaging, and cleaner CTA flow. This exploratory direction was not commissioned by a client.
Expected Outcome
Faster load + clearer CTA path
Projected conversion and clarity outcome from this direction.
Scope
Concept redesign + UX study
Defined early to keep execution focused and efficient.
Market
Tampa Bay and surrounding markets
Localized decision-making and trust positioning.
Concept Context
This concept redesign prioritized homeowner trust, faster quote actions, and clearer service differentiation in a crowded local market.
Audience Focus
Local service buyers comparing multiple providers quickly, often on mobile, and looking for immediate trust and a clear next action.
Constraints We Designed Around
- Keep the page lightweight and fast while still feeling premium.
- Reduce friction between first impression and contact action.
- Make trust and credibility visible before asking for commitment.
Strategy
What shaped the concept direction
Offer Clarity First
Reframed first-screen messaging around the business outcome so visitors immediately understand why this website exists.
Trust Before Ask
Moved proof elements (experience, ratings, credibility cues) next to key decisions to reduce hesitation before contact.
Single Conversion Path
Reduced competing actions and aligned section order to one clear conversion flow: problem -> proof -> action.
Execution
How this moved from idea to prototype
01
Discovery
Focus: Offer, audience, and conversion target
Output: Messaging priorities and conversion hierarchy.
02
Structure
Focus: Section order and page flow
Output: Wireframe focused on scanning speed and CTA intent.
03
Design + Build
Focus: Visual system and responsive implementation
Output: Production-ready website optimized for mobile behavior.
04
Launch
Focus: Tracking + QA + handoff
Output: Live website with measurable conversion actions.
Deliverables
What was designed in this concept
Concept Deliverables
- Conversion-first page architecture
- Message hierarchy and headline system
- Responsive design and component styling
- CTA and contact flow optimization
- Launch QA and conversion tracking setup
Tools + Stack
- Visual Studio Code
- Adobe Photoshop
- ChatGPT
- HTML
- CSS
Outcome
Expected impact from this concept
Sharper copy hierarchy and cleaner CTA sequencing improved conversion clarity without adding visual noise.
Want this concept direction adapted for your real website?
Book a 15-minute call and I will map how this direction translates into a real conversion-focused website for your business.
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